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Wide Release:
- Most common release pattern
- Film release nationally in all markets
- these release patterns requires heavy investments so is used by all the majors
- Producers/distributors can gain revenues to recoup their investments in a shorter period of time (providing th film is successful
- revenues from video/DVD sales can be regained fast from quickley executed releases
Modified Wide Release:
- Film will open in only a few markets
- awareness builds week to week
- engagements at limited number of screens
- relies on positive word-of-mouth reputation to develope - moves slowly to additional theatres
For advertising, location, ad size and frequency is KEY
- The cost of thearetical distribution, met by local distributors are referred to as "P+A"
- P+A are the nuts and bolts of marketing and distributing films into cinemas, it's the tools used by distibutors to create a public for it's films
- P+A also represents the bulk of the distributor's investment
A disributor will assess this schedule to idetify a friday release date wher ther are only a few films scheduled for release...........
- to make sure the film industry is sustainable
- films are spreaded outover the year
Viral Marketing describes any strategy that encourages individuals to pass on a marketing messages to others, creating the potential for exponential growth in the messages, exposures and influence
The intergrationg of successive staes in the production andmarketing process under the ownership/control of a single management organistation
Logistics is your organisation and lines of services
- Distibutor enters an agreement with cinema on thef films's "play date"
- Distributor is responsible to distribute films to cinemas through transportation
- Cinemas spend money publcisig the films, so distributors have to distributeon time
A part of the supply chain often refered to as "the invisible art", a process known only to those within the industry, barely written about and almost imperceptible to everyone else.
