Vertical Intergration

The intergrationg of successive staes in the production andmarketing process under the ownership/control of a single management organistation


Logistics is your organisation and lines of services

• Distibutor enters an agreement with cinema on thef films's "play date"
• Distributor is responsible to distribute films to cinemas through transportation
• Cinemas spend money publcisig the films, so distributors have to distributeon time