- Most common release pattern
- Film release nationally in all markets
- these release patterns requires heavy investments so is used by all the majors
- Producers/distributors can gain revenues to recoup their investments in a shorter period of time (providing th film is successful
- revenues from video/DVD sales can be regained fast from quickley executed releases
Modified Wide Release:
- Film will open in only a few markets
- awareness builds week to week
- engagements at limited number of screens
- relies on positive word-of-mouth reputation to develope - moves slowly to additional theatres
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